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In-house production became even more important, but our external production partners proved how crucial they are BBH’s in-house film and photography production company: Black Sheep Studios, was incredibly busy throughout Covid-19, and was once again a vital partner for the creative department. There is a rich network of independent creative talent that has been building over the five years since BSS was established, and whilst we don’t represent directors or photographers, we have built close relationships and trust that really shines through in the work we make. But we were also reminded again of how crucial our wider production partners are for accessing top drawer talent: directors, photographers and illustrators that have benefitted from years of investment, and can truly bring a different edge to our executions. See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database. Above: BBH and BSS's pandemic produced work for Tesco. 4. The age-old equation of time/budget/quality is still very relevant There is a saying on the shop floor that, without either time or budget, quality is very hard to come by. Many of our clients needed help with the incredibly fast turnaround briefs as a response to changing government regulations. We witnessed TVC production schedules change from 12 weeks to 12 days, whilst our ability to stage live-action shoots was severely restricted. What became abundantly clear over the months that followed was that severe pressure on both time and budget would produce learnings that we could take to different channels (e.g. smaller crew sizes and production set ups) but where premium brand communications were concerned, we needed to defend one of these levers.


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